California is known for being one of the premier creative capitals of the world. For decades, artists have flocked to California seeking inspiration from the state’s majestic scenery and vibrant culture. Now, the California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, is promoting local artists along with its traditional message of wellbeing with its new campaign, Milk Loves Art. The project is providing California artists with a life-size cow sculpture and tasking them to paint them in the theme of “California’s Rich Cultural Heritage.” Once finalized, the sculptures will be donated to Camp Ronald McDonald for Good Times, who will then auction off the works of art. Proceeds will support the program, which offers a cost-free, medically-supervised, camp experience for more than 1,500 children with cancer and their families each year, helping them find hope, enthusiasm and joy in the therapeutic environment of the great outdoors.